CJRW Named New Advertising Agency of Record
(West Des Moines, Iowa — January 13, 2010) Kum & Go, the 3rd largest private owner operator of convenience stores in the United States, has named Cranford Johnson Robinson Woods (CJRW) as the company’s advertising agency of record.
Starting January 2010, CJRW will aid in the strategic development of Kum & Go marketing initiatives and will execute materials ranging from in-store signage to broadcast advertising for Kum & Go and its portfolio of proprietary products. This portfolio includes offerings under the Hiland brand as well as Java Ridge Premium Coffee, Go Fresh Market sandwiches and Nuclear energy drinks. CJRW will also act as an agent in the purchasing of materials and services required to produce advertising and consumer promotions.
“We are pleased to work with CJRW because they are leaders in their field,” said Kevin W. Krause, Kum & Go senior vice president of marketing. “More importantly, they are passionate about the Kum & Go brand. It shows in the quality of their work.”
CJRW has a proven track record of developing communications support for national clients such as Tyson Foods, Dillard’s Inc. and 3M, among others. “CJRW was chosen because of its knowledge and experience in marketing, branding and advertising. Their capabilities are exceptional and we are excited about the partnership,” said Krause.
In making the announcement, David Martin, chairman and CEO of the agency, said he looks forward to supporting Kum & Go in all of its branding and marketing initiatives. “Kum & Go is an outstanding brand and we have every confidence our efforts will support and enhance their business.”
About Kum & Go
Founded on exceptional customer service, Kum & Go is a pioneer in the convenience store industry. The family-owned company began in 1959 in Hampton, Iowa, and has grown to more than 430 convenience stores in 11 states (Iowa, Arkansas, Colorado, Minnesota, Missouri, Montana, Nebraska, North Dakota, Oklahoma, South Dakota and Wyoming). Thanks to the efforts of its more than 3,600 associates, Kum & Go convenience stores continue to lead the industry in customer service and convenience.
Kum & Go has maintained 50 years of dedicated community commitment, each year returning at least 10 percent of its profits to the communities it serves. For more information about Kum & Go, visit www.kumandgo.com <>.
About Cranford Johnson Robinson Woods
Founded in 1961, CJRW is headquartered in Little Rock, Arkansas, with an additional office located in Northwest Arkansas (Springdale, AR). The agency also owns Jones Productions, one of the region’s leading film and video commercial production facilities. CJRW is the only U.S.-based affiliate of Burson-Marsteller, a leading global public relations and communications firm with more than 130 offices on six continents. CJRW is among the top 3 percent of communications agencies in the United States.
