Maverik Unveils Enhanced &Rewards Program Bringing Exciting New Benefits to Kum & Go Loyalty Customers
&Rewards fans receive new benefits, app, and website March 27!
PHOTOS representing new &Rewards benefits, K&G and Maverik stores can be found HERE.
Salt Lake City, Utah, March 28, 2024 – Following its 2023 acquisition of Kum & Go, Maverik — Adventure’s First Stop announces the launch of its improved program for &Rewards members featuring more fuel savings, easier point accumulation and conversion, and better rewards. This accompanies an upgraded app and website designed to enhance customers’ experience.
Upgrades to the existing &Rewards program for members include:
- 2-cent off every gallon everyday discount with no limits that will neverexpire when customers use their &Rewards account
- Easier Point Accumulation and Conversion with:
- 2X points/dollar spent in-store
- 2X points/gallon pumped
- 250 points equivalent to $2.50 spend in store
- *1 penny per point redemption value and ability to convert points to &Rewards cash on the app or web in increments starting at 250
- Digital Punch-Cards with no expiration offering Buy 10, get 1 FREE on fresh food, hot and cold drinks, energy drinks, and whole pizza
- Exclusive Deals and Freebie Fridays every week
- Free XL fountain beverage with sign-up
Existing rewards, including customer’s points and fuel savings will transfer to the new program. Points will retain the same value, reflected in a one-time adjustment to the customer’s point total on March 27. The upgrades will replace the mobile fuel pay feature and the ability to convert points to fuel discounts.
“This enhancement will create unity with Maverik’s raving fans’ favorite Rewards program, the Adventure Club, ranked the top c-store loyalty program in Newsweek’s America’s Best Loyalty Programs 2024,” said Joey Hobson, Chief Marketing Officer of Maverik. “The improvement will highlight a similar experience across both brands’ Rewards programs, so whether shopping at Kum & Go or Maverik, the experience our customers come to know, and love will be comparable.”
The &Rewards new benefits introduction will coincide with the March 27 launch of a fresh look and feel to Kum & Go’s app and website. Customers will need to reset their password to keep track of all the new benefits! The content on the app will continue to support all the program’s features while offering a more friendly user experience that will mirror the look of the website.
Maverik customers will continue to enjoy the benefits of its Adventure Club and both banner’s Rewards program will remain separate. For more information on &Rewards improvements and FAQs, visit Kum & Go’s newly designed website: https://kumandgo.com/. Sign up to receive daily deals on drinks, food and fuel through Kum & Go’s &Rewards program or Maverik’s Adventure Club program.
About Maverik — Adventure’s First Stop
Maverik — Adventure’s First Stop fuels adventures in nearly 400 locations and growing across 13 western states – Arizona, California, Colorado, Idaho, Montana, New Mexico, Nebraska, Nevada, Oregon, South Dakota, Utah, Washington, and Wyoming.
Maverik is known for its premium BonFire food, made fresh in every Maverik, every day, and awesome values on fuel, drinks, and snacks. Maverik sells exclusive products such as fresh-made gourmet burritos, sandwiches, pizzas, cookies, and coffee blends from around the world. For more information, visit maverik.com or follow the company on Facebook, Instagram, Twitter or YouTube. To save on every gallon of fuel, earn freebies and get other great rewards, download the Maverik app and join the Adventure Club card. To boost your rewards to the next level, upgrade to the Nitro card.
About Kum & Go
Kum & Go, a leading Midwest convenience store brand, serves customers in nearly 400 locations across 12 states – Arkansas, Colorado, Iowa, Michigan, Minnesota, Missouri, Montana, Nebraska, North Dakota, Oklahoma, South Dakota, and Wyoming. For more information, visit kumandgo.com. To save on every gallon of fuel, earn freebies, and get other great rewards, download the Kum & Go app and join &Rewards.
In 2023, Maverik acquired Kum & Go and together, the two brands serve customers in over 800 locations across 20 states and growing.
Media Contact:
Augustine Agency
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