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Kum & Go expands new fresh food menu to Des Moines
Author - Kum & Go
Des Moines, Iowa
Des Moines, IA (September 30, 2022) — family-owned convenience retail chain Kum & Go has launched their new, fresh food menu at stores in Des Moines and the surrounding metro area. Their new menu was piloted in 2021 in their Little Rock, AR and Omaha, NE markets. The new, fresh, made-to-order menu will be available at all Kum & Go stores in Des Moines and the surrounding area by the end of the year.
“The goal of our new menu is to further support Kum & Go’s initiative on ‘democratizing healthy’ within the convenience space. We strive to give our customers something different including healthier, better-quality options in the food space without sacrificing quality and speed of service which is true to our convenience roots.” Says Jac Moskalik, vice president of food innovation. “We have certainly challenged the perceived ‘norm’ of convenience store prepared food and are excited for what the future holds.”
Rallied around ‘Real, Fresh, Fast Eats’, the new made-to-order meu features stackers and bowls for all dayparts. Menu items feature premium ingredients and fresh toppings and sauces. Grab-and-go burritos are also available for customers with time constraints. Old favorites including pizza and bakery items remain on the menu as well and continue to be focus areas for future innovation and enhancements.
“We are setting up ingredient quality standards you wouldn’t normally expect to find in the convenience store space in addition to ingredients you wouldn’t expect such as brown rice and spinach bowl bases.” Says Natasha Ratzlaff, director of category management. “Although we do still bring in fun convenience store flair through creative toppings such as Takis on our mango pork stacker and Corn Nuts on the chimi chicken bowl.”
Kum & Go will continue to roll out their refreshed brand and new food program across their entire footprint over the next several years.
Their full menu can be viewed at www.kumandgo.com/new-food.
About Kum & Go Established in Hampton, Iowa in 1959, Kum & Go is a fourth-generation, family-owned convenience store chain providing a fresh perspective by meeting customers where they are and offering them the choices they deserve. For over 60 years, the company has been dedicated to sharing 10% of all profits back to the communities it serves. Kum & Go is hiring over 5,000 associates across all locations this year, adding 176 food positions as they expand their brand and food program in the Des Moines, IA market. Full-time positions offer benefits and set schedules with consistent hours. For more information and to join the team, visit careers.kumandgo.com.