Maverik and Kum & Go Invite Customers to Round Up in Support of Feeding America® This Giving Season
$1M direct contribution and customer donations to help support food banks across combined 20-state footprint.
Campaign graphics to accompany any stories can be downloaded HERE.
Photos of the $1 million check presentation at the Aug. 23 Denver event can be downloaded HERE.
Salt Lake City, Oct. 23, 2024 – Maverik — Adventure’s First Stop and Kum & Go (K&G) are excited to launch their fourth annual “Round Up Your Change” campaign in support of Feeding America®. Starting today, customers are invited to round up their in-store cash and credit transactions to the nearest dollar—or contribute even more. Donations will support the movement to end hunger in the local communities where Maverik and K&G operate, spanning the Midwest to the West Coast.
“Our hearts are full as we launch this year’s Round Up Your Change campaign, knowing that every dollar rounded up will support our neighbors experiencing food insecurity in the communities we serve,” says Maverik’s CEO and Chief Adventure Guide, Crystal Maggelet. “Expanding our reach across our full 20-state combined footprint this year allows us to support even more members of our extended Maverik family.”
Customers are encouraged to round up their credit or cash transactions at any Maverik or K&G store between Oct. 23 and Dec. 4. Maverik customers have the option to round up their transaction to the nearest dollar or donate even more. K&G customers can round up transactions to the nearest dollar. Ninety percent of donations raised will stay local to the community where the donation was made, with the remaining funds supporting the activities of the Feeding America national organization.
Committed to the movement to end hunger, Maverik is a longstanding supporter of the Feeding America nationwide network. Maggelet recently kicked off this year’s giving presenting Feeding America with a $1 million donation check during an event celebrating Maverik’s significant expansion milestones. In 2023, Maverik donated more than $573,000 to Feeding America, equivalent to 5.7 million meals*.
Maverik has also been hard at work expanding its Food Rescue Donation Program, rescuing surplus food and redistributing it to local Feeding America partner food banks. Since this program was established in 2021, Maverik has donated more than 3.2 million pounds of surplus food, the equivalent of nearly 2.7 million meals**, to people facing hunger in its communities***. The program is currently active in over 370 stores in 16 states across the combined Maverik and K&G footprints.
For more information on Feeding America or how to get involved, visit FeedingAmerica.org.
* $1 helps provide at least 10 meals secured by Feeding America on behalf of local partner food banks.
** According to the USDA, 1.2 lbs. is equivalent to one meal.
*** Since 2021 Maverik has rescued 1,291,480 lbs, equivalent to 1,076,234 meals, and since 2023 K&G has rescued 1,915,125 lbs, equivalent to 1,595,937 meals for a grand total of 3,206,605 pounds, equivalent to 2,672,171 meals.
About Maverik — Adventure’s First Stop
Maverik — Adventure’s First Stop fuels adventures in nearly 500 locations and growing across 13 western states – Arizona, California, Colorado, Idaho, Montana, New Mexico, Nebraska, Nevada, Oregon, South Dakota, Utah, Washington, and Wyoming.
Maverik is known for its premium BonFire food, made fresh in every Maverik, every day, and awesome values on fuel, drinks, and snacks. Maverik sells exclusive products such as fresh-made gourmet burritos, sandwiches, pizzas, cookies, and coffee blends from around the world. For more information, visit maverik.com or follow the company on Facebook, Instagram, Twitter or YouTube. To save on every gallon of fuel, earn freebies and get other great rewards, download the Maverik app and join the Adventure Club card. To boost your rewards to the next level, upgrade to the Nitro card.
About Kum & Go
Kum & Go, a leading Midwest convenience store brand, serves customers in nearly 400 locations across 12 states – Arkansas, Colorado, Iowa, Michigan, Minnesota, Missouri, Montana, Nebraska, North Dakota, Oklahoma, South Dakota, and Wyoming. For more information, visit kumandgo.com. To save on every gallon of fuel, earn freebies, and get other great rewards, download the Kum & Go app and join &Rewards.
In 2023, Maverik acquired Kum & Go and together, the two brands serve customers in over 800 locations across 20 states and growing.
About Feeding America
Feeding America is committed to an America where no one is hungry. We support tens of millions of people who experience food insecurity to get the food and resources they say they need to thrive as part of a nationwide network of food banks, statewide food bank associations, food pantries and meal programs. We also invest in innovative solutions to increase equitable access to nutritious food, advocate for legislation that improves food security and work to address factors that impact food security, such as health, cost of living and employment. We partner with people experiencing food insecurity, policymakers, organizations, and supporters, united with them in a movement to end hunger. Visit FeedingAmerica.org to learn more.
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