Maverik and Kum & Go Raise Over $520,000 for Feeding America® to Support 20-State Footprint’s Food Banks
Campaign raises Maverik’s annual contribution to Feeding America to $1.52 million
Campaign graphics to accompany any stories can be downloaded HERE.
Photos of $1 million check presentation at Aug. 23 Denver event can be downloaded HERE.
Salt Lake City, Dec. 11, 2024 – Maverik — Adventure’s First Stop and Kum & Go (K&G) rang in the Giving Season with their annual “Round Up Your Change” campaign to support Feeding America®, the nation’s largest domestic hunger-relief organization. Between Oct. 23 and Dec. 4, the c-store brands raised over $520,000 through the generosity of customers rounding up cash and credit transactions across their combined 20-state operating footprint.
The campaign expanded Maverik’s $1 million direct donation in August, bringing their total contribution for the year to over $1.52 million. Ninety percent of the donations raised in-store will stay local, with each region’s funds directed to local Feeding America partner food banks serving the community where the contribution was made. The remaining funds will support the activities of the Feeding America national organization in the movement to end hunger.
Maverik’s annual Round Up Your Change campaign highlights the power of partnering with our customers to drive meaningful change in their communities. This collaboration has significantly amplified Maverik’s efforts to help address food insecurity across their newly expanded footprint.
“We are truly humbled by the incredible generosity shown during this year’s ‘Round Up Your Change’ campaign,” said Maverik’s CEO and Chief Adventure Guide, Crystal Maggelet. “Every contribution from our customers makes a difference in the lives of neighbors facing hunger in our communities. Expanding this year’s campaign across our full 20-state footprint amplified this support and our efforts to address food insecurity in all the areas where we operate.”
Since establishing its Food Rescue Donation program in 2021, Maverik has also been hard at work expanding its efforts to rescue surplus food and redistribute it to local Feeding America partner food banks. Through this initiative, Maverik has donated nearly 3.4 million pounds of surplus food, the equivalent of over 2.8 million meals*, to people facing hunger in its communities**. The program is currently active in over 400 stores in 15 states and growing across the combined Maverik and K&G footprints.
For more information on Feeding America or how to get involved, visit FeedingAmerica.org.
* According to the USDA, 1.2 lbs. is equivalent to one meal.
** Since 2021 Maverik has rescued 1,324,817 lbs., equivalent to 1,104,015 meals, and since 2023 K&G has rescued 2,057,287 lbs., equivalent to 1,714,406 meals for a grand total of 3,382,104 pounds, equivalent to 2,818.421 meals.
About Maverik — Adventure’s First Stop
Maverik — Adventure’s First Stop fuels adventures across 13 western states – Arizona, California, Colorado, Idaho, Montana, New Mexico, Nebraska, Nevada, Oregon, South Dakota, Utah, Washington, and Wyoming.
Maverik is known for its premium BonFire food, made fresh in every Maverik, every day, and awesome values on fuel, drinks, and snacks. Maverik sells exclusive products such as fresh-made gourmet burritos, sandwiches, pizzas, cookies, and coffee blends from around the world. For more information, visit maverik.com or follow the company on Facebook, Instagram, Twitter or YouTube. To save on every gallon of fuel, earn freebies and get other great rewards, download the Maverik app and join the Adventure Club card. To boost your rewards to the next level, upgrade to the Nitro card.
About Kum & Go
Kum & Go, a leading Midwest convenience store brand, serves customers in locations across 10 states – Arkansas, Iowa, Michigan, Minnesota, Missouri, Montana, Nebraska, North Dakota, Oklahoma, and South Dakota. For more information, visit kumandgo.com. To save on every gallon of fuel, earn freebies, and get other great rewards, download the Kum & Go app and join &Rewards.
In 2023, Maverik acquired Kum & Go and together, the two brands serve customers in over 800 locations across 20 states and growing.
About Feeding America
Feeding America is committed to an America where no one is hungry. We support tens of millions of people who experience food insecurity to get the food and resources they say they need to thrive as part of a nationwide network of food banks, statewide food bank associations, food pantries and meal programs. We also invest in innovative solutions to increase equitable access to nutritious food, advocate for legislation that improves food security and work to address factors that impact food security, such as health, cost of living and employment. We partner with people experiencing food insecurity, policymakers, organizations, and supporters, united with them in a movement to end hunger. Visit FeedingAmerica.org to learn more.
Media Contact:
Augustine Agency
pr@augustineagency.com